William Jennings Appointed CEO

1 February 2016 – Gainesville, GA – First Fresh Foods promoted COO William Jennings to CEO as of 1 February. Jennings was hired with 26 years of experience in the food industry as COO in September 2015 and has since been cultivated for the leadership role. His leadership in process improvement and cost reductions provide the company with the required skills as it looks to increase its product lines and expand its market position.

“I am thrilled to be entrusted to lead a strong company like First Fresh Foods,” comments Jennings. “I am also grateful that we were able to retain Alan Habegger on our board for his knowledge and strategic vision.” Former CEO, Alan Habegger, who guided the company from its inception to present remains involved with the company as a board member and advisory counsel.